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| Michael McCain: Tweeting on the Maple Leaf Foods Account |
| 作者姓名：Gerard Seijts; Stephen R. Foerster; Kersi Antia; Lee Watkiss; Jana Seijts; |
| 商品類型：Case (Pub Mat) | 商品編號：9B20C050 |
| 出版日期：2020/11/17 | 內容長度：2 頁 |
On January 12, 2020, Michael McCain, the president and chief executive officer (CEO) of Maple Leaf Foods Inc., posted four tweets on the company's social media platform, venting his anger at the US administration over a civilian airplane shot down in Iran. Specifically, he expressed his anger at the loss of life—including that of the wife and 11-year-old son of an employee of Maple Leaf Foods—which, according to McCain, stemmed from “a needless, .....more
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| Michael McCain: Tweeting on the Maple Leaf Foods Account - Teaching Note |
| 作者姓名：Gerard Seijts; Stephen R. Foerster; Kersi Antia; Lee Watkiss; Jana Seijts; |
| 商品類型： | 商品編號：8B20C050 |
| 出版日期：2020/11/17 | 內容長度：32 頁 |
Teaching note for product 9B20C050.
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| La Maison Simons: The Bra Backlash - Teaching Note |
| 作者姓名：Jana Seijts; Gerard Seijts; Benjamin Bigio; |
| | 商品編號：8B20C008 |
| 出版日期：2020/03/04 | 內容長度：8 頁 |
Teaching note for product 9B20C008.
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| La Maison Simons: The Bra Backlash |
| 作者姓名：Jana Seijts; Gerard Seijts; Benjamin Bigio; |
| 商品類型：Case (Pub Mat) | 商品編號：9B20C008 |
| 出版日期：2020/03/04 | 內容長度：8 頁 |
La Maison Simons was a successful 178-year-old, family-run fashion retailer with 15 locations across Canada and over CA$500 million in sales in 2018. On September 6, 2018, the president and chief executive officer (CEO), supported and approved the launch of a new marketing campaign featuring brassieres named after historic Canadian women. One of those women was the former chief justice of the Supreme Court of Canada, Beverley McLachlin. Within hours .....more
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| The Red Hen Controversy |
| 作者姓名：Jana Seijts; Benjamin Bigio; |
| 商品類型：Case (Pub Mat) | 商品編號：9B19M091 |
| 出版日期：2019/08/20 | 內容長度：10 頁 |
On June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic call from her chef told her that the White House press secretary, Sarah Huckabee Sanders, had just sat down to eat at Wilkinson's restaurant. Staff at the Red Hen were tense because they fundamentally disagreed with Sanders's support of the Trump administration on issues such as immigration .....more
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| The Red Hen Controversy - Teaching Note |
| 作者姓名：Jana Seijts; Benjamin Bigio; |
| | 商品編號：8B19M091 |
| 出版日期：2019/08/20 | 內容長度：9 頁 |
Teaching note for product 9B19M091.
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| Toronto Transit Commission: Service Quality and Customer Perception - Teaching Note |
| 作者姓名：Jana Seijts; Dino Pupulin; Ken Mark; |
| | 商品編號：8B12M098 |
| 出版日期：2014/06/25 | 內容長度：10 頁 |
Teaching note for product 9B12M098.
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| Lac-Megantic Train Derailment: Putting Out the Fires (A) and (B) - TN |
| 作者姓名：Jana Seijts; Paul Bigus; |
| | 商品編號：8B13M135 |
| 出版日期：2014/01/06 | 內容長度：6 頁 |
Teaching note for products 9B13M135 and 9B13M136.
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| Lac-Megantic Train Derailment: Putting Out the Fires (A) |
| 作者姓名：Jana Seijts; Paul Bigus; |
| 商品類型：Case (Library) | 商品編號：9B13M135 |
| 出版日期：2014/01/06 | 內容長度：5 頁 |
In the early morning of Saturday, July 6, 2013, the chairman of the Montreal, Maine & Atlantic Railway Limited faced a catastrophic situation when a company train carrying crude oil derailed in the small town of Lac-Megantic, Quebec, Canada, causing a series of explosions that decimated the downtown core. Emergency crews fought to put out fires and search for survivors; residents were relocated to a local school to escape the noxious fumes, but .....more
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| Lac-Megantic Train Derailment: Putting Out the Fires (B) |
| 作者姓名：Jana Seijts; Paul Bigus; |
| 商品類型：Supplement | 商品編號：9B13M136 |
| 出版日期：2014/01/06 | 內容長度：3 頁 |
Supplement to 9B13M135.
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